Ribbon Ridge AVA
Penner-Ash Wine Cellars Newberg Chauffeur Guide.
Penner-Ash Wine Cellars at 15771 NE Ribbon Ridge Rd in Newberg sits inside the 3,350-acre Ribbon Ridge AVA, the smallest sub-AVA inside the Willamette Valley. Founded 1998 by Lynn Penner-Ash, former Rex Hill Winery winemaker, with husband Ron Penner-Ash. The west-facing tasting room at the top of NE Ribbon Ridge Rd holds a panoramic Coast Range view that anchors the visit experience. Single-vineyard Pinot Noir from Shea, Bella Vida, and Olenik vineyards built the cult-tier reputation. Reservation-only program, 90-to-120 minute appointments, $45 to $95 tasting flights. The Marquee fix is a Volvo S90 or Escalade ESV from Portland through OR-99W and NE Ribbon Ridge Rd to the visitor lot at the top of the ridge, with the held-vehicle rate covering the appointment wait.
Last updated: April 21, 2026
Bottom line: Penner-Ash Wine Cellars at 15771 NE Ribbon Ridge Rd in Newberg sits inside the Ribbon Ridge AVA. Founded 1998 by Lynn Penner-Ash, former Rex Hill winemaker. Panoramic Coast Range view at the top of the ridge. Reservation-only single-vineyard Pinot Noir cult program. Tasting flights $45-$95. Volvo S90 at $110 per hour for couples on the 5-hour booking. Cadillac Escalade ESV at $135 per hour for family groups on the 6-hour multi-stop pairing. Mercedes-Benz Sprinter at $165 per hour for 8-to-14 groups. Most tour days pair Penner-Ash with adjacent Ribbon Ridge estates (Beaux Frères, Brick House, Patricia Green) or cross-AVA with Dundee Hills (Stoller, Sokol Blosser). For Newberg coordination, see the Newberg town car service and Newberg limo service pages.
01The Ribbon Ridge AVA
3,350 Acres,
Smallest Willamette Sub-AVA.
Ribbon Ridge is one of the smallest AVAs in the Willamette Valley at 3,350 acres, sitting north of Newberg and west of the Dundee Hills. The AVA earned federal recognition in 2005, around the same time as Dundee Hills. Soil composition is primarily Willakenzie sedimentary loam rather than the red Jory volcanic basalt of the Dundee Hills. The smaller AVA holds about 25 bonded wineries inside the boundary.
The Ribbon Ridge cohort includes Penner-Ash, Beaux Frères, Brick House, Patricia Green, and Whistling Ridge. Most estates are appointment-only because the smaller scale of the AVA keeps the tasting rooms more intimate than the higher-volume Dundee Hills cohort. The cult-tier reputation of Ribbon Ridge Pinot Noir comes from the Willakenzie soil expression and the limited production scale across the AVA. For Dundee context, see the Best Wineries Dundee Oregon listicle. Public reference at pennerash.com.
3,350-acre AVA boundary
Ribbon Ridge AVA covers 3,350 acres on the ridge between Newberg and Yamhill, north of Dundee Hills. One of the smallest sub-AVAs inside the larger Willamette Valley AVA. Compact geography, intimate tasting room scale.
Willakenzie sedimentary soil
Primary soil is Willakenzie sedimentary loam rather than the red Jory volcanic basalt of Dundee Hills. The soil contrast produces a darker, more savory black-fruit Pinot Noir profile compared to the silky red-fruit Dundee Hills bottlings.
25 bonded wineries
About 25 bonded wineries inside the AVA boundary including Penner-Ash, Beaux Frères, Brick House, Patricia Green, and Whistling Ridge. Most are appointment-only with limited production scale.
Newberg postal address
All Ribbon Ridge estates use Newberg postal addresses despite sitting inside the Ribbon Ridge AVA boundary. The Allison Inn & Spa in Newberg serves as the lodging anchor for many overnight Ribbon Ridge tour parties.
02The Founder Story
Lynn Penner-Ash
Founded The Estate In 1998.
Penner-Ash Wine Cellars was founded in 1998 by Lynn Penner-Ash and Ron Penner-Ash. Lynn was the winemaker at Rex Hill Winery before founding her own estate. The Penner-Ash team built the Ribbon Ridge property from a small custom-crush operation to a full reservation-only estate by the mid-2000s. Lynn Penner-Ash brought the Rex Hill background and the broader Willamette Valley wine industry experience to the founding of the Ribbon Ridge estate.
The wine program focuses on Pinot Noir from sourced and single-vineyard fruit across the Willamette Valley. Lynn Penner-Ash has built a cult following for the single-vineyard bottlings, with each label expressing a distinct vineyard site. The estate transitioned to Jackson Family Wines ownership in 2016 while retaining the program identity. For other founder-cohort Oregon wineries, see the Sokol Blosser chauffeur guide (founded 1971) and the Domaine Drouhin chauffeur guide (founded 1987).
Lynn Penner-Ash background at Rex Hill
Lynn Penner-Ash served as the winemaker at Rex Hill Winery before founding Penner-Ash Wine Cellars in 1998. The Rex Hill background gave Lynn the broader Willamette Valley wine industry experience that shaped the Ribbon Ridge estate program.
From custom-crush to full estate
The Penner-Ash team built the Ribbon Ridge property out from a small custom-crush operation in the late 1990s to a full reservation-only estate by the mid-2000s. The growth path is typical of the Ribbon Ridge AVA founder cohort.
Single-vineyard cult following
Lynn Penner-Ash has built a cult following for the single-vineyard bottlings (Shea Vineyard, Bella Vida Vineyard, Olenik Vineyard). Each label expresses a distinct vineyard site within the broader Willamette Valley.
Jackson Family Wines ownership 2016
The estate transitioned to Jackson Family Wines ownership in 2016 while retaining the program identity. Lynn Penner-Ash continued in a winemaking role through the transition. The wine program has stayed consistent across the ownership change.
03The Wine Program
Single-Vineyard Pinot Noir,
Estate, Viognier, Library.
The Penner-Ash wine program focuses on Pinot Noir from sourced and single-vineyard fruit across the Willamette Valley. The standard Pinot Noir lineup: Penner-Ash Pinot Noir (entry tier, blended from sourced fruit), Estate Vineyard Pinot Noir (mid-tier, from the Ribbon Ridge estate vineyard), and the single-vineyard cult bottlings (Shea Vineyard, Bella Vida Vineyard, Olenik Vineyard).
The white wine program runs a Viognier bottling that distinguishes Penner-Ash from most Oregon Pinot Noir-focused estates. Library bottlings rotate through the tasting program for collectors and trade visitors. For other single-vineyard Oregon programs, see the Stoller Family Estate chauffeur guide (Cathy's Reserve, JV Estate, Helen Estate) and the Domaine Drouhin guide (Laurène, Louise).
Penner-Ash Pinot Noir (entry tier)
$50-$60 per bottle. Blended from sourced fruit across the Willamette Valley. Bright red-fruit profile, restrained oak, vineyard-driven character. The introductory bottle for first-time Penner-Ash visitors.
Estate Vineyard Pinot Noir
$60-$80 per bottle. From the Ribbon Ridge estate vineyard at 15771 NE Ribbon Ridge Rd. Willakenzie sedimentary soil expression with darker fruit and savory profile distinct from Dundee Hills bottlings.
Single-vineyard bottlings
Shea Vineyard, Bella Vida Vineyard, Olenik Vineyard. $80-$150+ per bottle. Each label expresses a distinct vineyard site across the Willamette Valley. The cult-tier program for Pinot collectors.
Viognier and library
Viognier bottling distinguishes Penner-Ash from most Oregon Pinot Noir-focused estates. Library bottlings rotate through the tasting program for collectors and trade visitors. Aged-vintage program on advance request.
04The Tasting Program
$45 To $95 Standard,
Reservation-Only Cult Tier.
The standard Penner-Ash tasting program runs $45 to $95 per flight depending on the tier. The Estate Flight covers the Pinot Noir core (Penner-Ash Pinot Noir, Estate Vineyard) plus the Viognier. The Single-Vineyard Flight adds the cult-tier single-vineyard bottlings (Shea, Bella Vida, Olenik) on rotating pour. The Library Flight adds aged-vintage bottlings on advance request.
All tastings are reservation-only with 15-minute precision arrival windows. The estate offers about 20 to 30 reservation slots per day across the morning and afternoon windows. The smaller scale compared to the Dundee Hills cohort keeps the tasting room intimate. For booking the chauffeur, see the Dundee wine tours service page.
Estate Flight ($45-$60)
Penner-Ash Pinot Noir, Estate Vineyard Pinot Noir, Viognier. Standard 90-minute appointment at the bar or the panoramic-view tables. The introductory pattern for first-time visitors.
Single-Vineyard Flight ($75-$95)
Adds Shea Vineyard, Bella Vida, Olenik on rotating pour. 90-to-120 minute appointment. The collector-tier flight for Pinot Noir deep-dive visitors and Willamette Valley single-vineyard comparison palates.
Library Flight ($95+)
Aged-vintage Pinot Noir verticals on rotating release. Advance request required. The deepest collector-tier flight for visitors building Penner-Ash verticals back to the early 2000s.
Reservation precision
All tastings reservation-only with 15-minute precision arrival windows. The estate offers about 20 to 30 reservation slots per day across morning and afternoon. Smaller scale than Dundee Hills cohort.
05The Drive Route
Portland To Newberg,
OR-99W And NE Ribbon Ridge Rd.
The Portland-to-Newberg drive runs 30 miles in 50 minutes at midday via OR-99W south through Tigard to Newberg, then NE Ribbon Ridge Rd up the ridge to the property. The Ribbon Ridge AVA is north of Newberg rather than west toward Dundee, distinguishing the route from the standard Dundee Hills drive. The chauffeur drops at the visitor lot at the top of the ridge, 50 yards from the tasting room entrance.
Friday afternoon traffic through Tigard and the Newberg stretch of OR-99W can add 15 to 25 minutes against the eastbound flow. Saturday morning runs cleanly through 10 a.m. The chauffeur clears to a quiet shoulder on Ribbon Ridge Rd or stages at a holding point at the Allison Inn 8 minutes east on Allison Ln. Held-vehicle hourly rate covers the wait. For Newberg coordination, see the Newberg town car service page.
OR-99W Portland to Newberg
30 miles in 50 minutes at midday. South on OR-99W through Tigard to Newberg. Friday afternoon adds 15 to 25 minutes; Saturday morning runs clean through 10 a.m.
NE Ribbon Ridge Rd
From OR-99W in Newberg, NE Ribbon Ridge Rd climbs the ridge for 4 miles to the Penner-Ash property. The road handles all three Marquee fleet vehicles though the Sprinter requires a slightly slower approach.
Visitor lot drop with view
The chauffeur drops at the visitor lot at the top of the ridge. 50-yard walk to the tasting room with the panoramic Coast Range view in front of the visitor. The lot holds about 40 self-park vehicles.
Holding point at Allison Inn
The chauffeur clears to a holding point at the Allison Inn 8 minutes east on Allison Ln during the appointment. The held-vehicle rate covers the wait at the holding point.
06The Manifest
Volvo S90 For Couples,
Escalade For Family, Sprinter For 8-14.
Penner-Ash visit fleet picks scale with group size. The Volvo S90 at $110 per hour fits a couples or 2-to-3 person tour day on the 5-hour booking at $550 plus 20 percent gratuity. The Cadillac Escalade ESV at $135 per hour fits a family group of 4 to 6 paired with 1 to 2 other Ribbon Ridge or Dundee Hills estates on a 6-to-7 hour tour day at $810 to $945 plus gratuity. The Mercedes-Benz Sprinter at $165 per hour for 8 to 14 lands at $1,155 on the 7-hour day.
Group bookings of 8+ at Penner-Ash are limited compared to the larger Dundee Hills estates because of the smaller tasting room scale. For pricing detail, see the Portland chauffeur pricing guide 2026. For Newberg group coordination, see the Newberg limo service.
Volvo S90 ($110 per hour)
Couples or 2-to-3 person tour day. 5-hour booking covers the Portland pickup, the 50-minute drive, the 90-to-120 minute appointment, and the same-day return. $550 plus gratuity.
Cadillac Escalade ESV ($135 per hour)
Family group of 4 to 6 with three rows and cargo for case purchases. Standard 6-to-7 hour tour day pairing Penner-Ash with 1 or 2 adjacent estates. $810 to $945 plus gratuity.
Mercedes-Benz Sprinter ($165 per hour)
Multi-couple group of 8 to 14 with captain's chair seating. 7-hour day at $1,155 plus gratuity. Group bookings 3 to 4 weeks ahead for the smaller Penner-Ash tasting room.
Held-vehicle hourly rate
The held-vehicle rate covers wait time at the visitor lot or the Allison Inn holding lot during the 90-to-120 minute appointment. Same chauffeur from pickup to drop.
07Pairing With Other Estates
Beaux Frères, Brick House,
Patricia Green, Cross-AVA Dundee.
Most Ribbon Ridge tour days pair Penner-Ash with one or two adjacent estates inside the 3,350-acre AVA. Beaux Frères at 15155 NE North Valley Rd is the appointment-only Robert Parker-anchored estate. Brick House at 18200 NE Lewis Rogers Ln runs the biodynamic certified program. Patricia Green at 15225 NE North Valley Rd is the cult-tier estate run by the late Patty Green's team.
Some chauffeur tour days pair Penner-Ash with one or two Dundee Hills estates on a cross-AVA visit pattern. The drive between the AVAs runs 12 to 15 minutes via local roads. Common cross-AVA pairing: morning at Penner-Ash, lunch at the Allison Inn's Jory Restaurant, afternoon at Stoller Family Estate or Sokol Blosser. For full Dundee context, see the Best Wineries Dundee Oregon listicle and individual Dundee posts.
Beaux Frères
15155 NE North Valley Rd, 10 minutes from Penner-Ash. The appointment-only Robert Parker-anchored Pinot Noir estate. Cult-tier reputation built through the late 1990s and early 2000s wine-publication scoring.
Brick House Vineyards
18200 NE Lewis Rogers Ln, 12 minutes from Penner-Ash. Biodynamic-certified estate with a focus on terroir-driven Pinot Noir. The biodynamic certification distinguishes Brick House from most Ribbon Ridge peers.
Patricia Green
15225 NE North Valley Rd, 10 minutes from Penner-Ash. The cult-tier estate run by the late Patty Green's team. Single-vineyard Pinot Noir program with limited production scale and devoted following.
Cross-AVA with Dundee Hills
12-to-15 minute drive between the AVAs. Pairs Penner-Ash with Stoller, Sokol Blosser, or Domaine Drouhin on a single tour day for the Willakenzie versus Jory soil contrast.
08Newberg Coordination
Allison Inn 8 Minutes East,
Jory Restaurant Pairing.
Penner-Ash sits inside the Ribbon Ridge AVA but uses a Newberg postal address. The Allison Inn & Spa at 2525 Allison Ln in Newberg is 8 minutes east and serves as the lodging anchor for many overnight Penner-Ash visits. The Jory Restaurant at the Allison Inn pairs lunch or dinner with the morning or afternoon tasting.
Marquee runs Newberg coordination across the Penner-Ash visit through the same chauffeur dispatch as the Dundee Hills pattern. For Newberg-specific service pages, see the Newberg town car service and the Newberg limo service pages. The two-day pattern: Day 1 Penner-Ash plus Beaux Frères, Day 2 Dundee Hills, with the chauffeur held across both days at the Allison Inn block.
Allison Inn 8 minutes east
85 rooms, the Jory Restaurant, full spa. 2525 Allison Ln, Newberg. 8 minutes east of Penner-Ash. The flagship wine country resort with the Marquee held-vehicle pattern across the two-day stay.
Jory Restaurant lunch or dinner
The Jory Restaurant at the Allison Inn handles lunch (12-to-1:30 p.m.) or dinner (6-to-9 p.m.) on the Penner-Ash tour day. The held-vehicle rate covers the meal wait curbside.
Newberg town car coordination
Marquee Newberg town car service handles the executive sedan pattern across the Allison Inn block and the Penner-Ash visit. Net-30 corporate billing on the standard W-9 line item.
Newberg limo service for groups
Marquee Newberg limo service handles the Sprinter pattern for groups of 8 to 14 across the Penner-Ash and Beaux Frères tour day. Held-vehicle rate covers the multi-stop wait.
09Lead Time
Couples 1-2 Weeks,
Groups 3-4 Weeks.
Same-week availability is tighter for Penner-Ash than for the walk-in friendly Dundee Hills estates because the program is reservation-only. Couples on the Volvo S90 hold 1 to 2 weeks ahead. Friday and Saturday peak windows fill 2 to 3 weeks ahead. Group bookings of 8+ book 3 to 4 weeks ahead through the Penner-Ash events team. For a multi-estate tour day pairing Penner-Ash with adjacent Ribbon Ridge or cross-AVA Dundee Hills estates, book 2 to 3 weeks ahead.
Call dispatch at (503) 706-8662 with the tasting reservation confirmation and pickup address. Dispatch confirms the route, the wait pattern, and the same-named chauffeur for the visit day. For booking the chauffeur, see book Portland chauffeur service.
Couples 1-2 weeks
Volvo S90 couples bookings hold 1 to 2 weeks ahead. The reservation-only nature of Penner-Ash tightens the lead time compared to walk-in friendly Dundee Hills estates.
Weekend peak 2-3 weeks
Friday and Saturday peak windows fill 2 to 3 weeks ahead. The 11 a.m. and 1 p.m. arrival windows are the first to sell out. Sunday afternoon holds slightly later than Friday or Saturday.
Groups 3-4 weeks
Group bookings of 8 to 12 require 3 to 4 weeks of lead time through the Penner-Ash events team. The smaller tasting room limits group capacity compared to the larger Dundee Hills estates.
Multi-AVA coordination
Multi-AVA tour days pairing Penner-Ash with Beaux Frères, Brick House, or cross-AVA Dundee Hills estates book 2 to 3 weeks ahead. Dispatch coordinates the appointment sequence across all the estates.
10Who It Fits
Pinot Collectors,
Cross-AVA Visitors, View Seekers.
Penner-Ash visits fit four primary profiles. Pinot Noir collectors building verticals of the single-vineyard bottlings (Shea, Bella Vida, Olenik) across vintages. Cross-AVA visitors interested in the Willakenzie soil contrast versus the Dundee Hills Jory volcanic basalt. View seekers drawn to the panoramic Coast Range view at the top of NE Ribbon Ridge Rd. Anniversary or milestone couples on the focused reservation-only visit pattern.
The fit that does not hold: a casual walk-in tasting day. Penner-Ash is reservation-only with no walk-in capacity. The estate emphasizes the focused appointment pace over the volume of a walk-in tasting room. The Marquee chauffeur math fits when the booking covers a serious Pinot Noir visit at the cult-tier Ribbon Ridge end of the Willamette Valley program.
Pinot Noir collectors
Collectors building verticals of the single-vineyard bottlings (Shea, Bella Vida, Olenik) across vintages. The Single-Vineyard Flight at $75-$95 anchors the collector visit pattern.
Cross-AVA visitors
Visitors interested in the Willakenzie sedimentary soil contrast versus the Dundee Hills red Jory volcanic basalt. The cross-AVA tasting day pairs Penner-Ash with Stoller or Sokol Blosser for the soil-expression comparison.
View seekers
Visitors drawn to the panoramic Coast Range view at the top of NE Ribbon Ridge Rd. Sunset visits during summer afternoon windows pair the dramatic late-light view with the cult-tier Pinot Noir program.
Anniversary couples
Anniversary, birthday, or milestone couples on the focused reservation-only visit pattern. The Volvo S90 at $110 per hour fits the 5-hour booking with the Estate or Single-Vineyard Flight selection. The intimate Ribbon Ridge tasting room frame distinguishes the visit from the busier Dundee Hills estates and works well for a quieter couples afternoon with the Coast Range view as backdrop.
Frequently Asked
Questions, Answered.
Reserve Your Chauffeur
Reserve a Portland
Chauffeur Now.
Book your Penner-Ash Wine Cellars chauffeur visit. Marquee Chauffeur at (503) 706-8662, 24/7 dispatch. Volvo S90 at $110 per hour for couples on the focused 5-hour visit pattern. Cadillac Escalade ESV at $135 per hour for family groups paired with 1 to 2 other Ribbon Ridge or Dundee Hills estates on the 6-to-7 hour tour day. Mercedes-Benz Sprinter at $165 per hour for 8-to-14 multi-couple groups on the 7-hour day. The Ribbon Ridge AVA cult-tier Pinot Noir estate at 15771 NE Ribbon Ridge Rd in Newberg, founded 1998 by Lynn Penner-Ash, former Rex Hill winemaker. Panoramic Coast Range view at the top of the ridge. Single-vineyard Pinot Noir program (Shea, Bella Vida, Olenik). Estate Vineyard Pinot Noir, Viognier, library aged-vintage on advance request. Reservation-only program, $45-$95 tasting flights. Allison Inn lodging coordination 8 minutes east. Oregon PUC licensed since 2018, $1 million commercial liability, chauffeurs on W-2 payroll.