Ribbon Ridge AVA
Penner-Ash Wine Cellars Wine Tours.
Penner-Ash Wine Cellars sits at 15771 NE Ribbon Ridge Road in Newberg at roughly 1,200 feet of elevation, an architect-designed gravity-flow winery that Lynn and Ron Penner-Ash opened in 1998 and then moved into the purpose-built estate building in 2004. A chauffeured tour out of Portland or Lake Oswego runs the OR-99W corridor through Newberg and climbs onto the Ribbon Ridge bench for a seated tasting on the terrace before routing the return through a Dundee lunch without asking the guest to watch the road or the clock.
Last updated: April 21, 2026
Quick answer: Penner-Ash Wine Cellars tours cover the gravity-flow estate at 15771 NE Ribbon Ridge Road in Newberg, founded by Lynn Penner-Ash in 1998 and under Jackson Family Wines since 2016. The Ribbon Ridge AVA sits 45 minutes from Portland and PDX. Volvo S90 runs $110/hr with a two-hour minimum, Escalade ESV $135/hr for up to six, and Sprinter $165/hr for multi-winery days. Book through dispatch at (503) 706-8662 or reserve online.
01Penner-Ash & Ribbon Ridge AVA
Lynn Penner-Ash's Gravity-Flow Winery
On Ribbon Ridge.
Penner-Ash Wine Cellars occupies a small ridge-top site inside the Ribbon Ridge American Viticultural Area, a 3,350-acre AVA tucked against the western edge of the Chehalem Mountains near Newberg. The estate runs roughly 30 acres of planted vineyard at 1,200 feet of elevation on Willakenzie marine-sedimentary soil that drains cleanly through the winter rains. Lynn Penner-Ash founded the winery in 1998 after a multi-year run as the head winemaker at Rex Hill across the ridge. The gravity-flow winery building opened in 2004 as an architect-designed facility purpose-built for the estate program.
The wine program pairs Oregon Pinot Noir with cool-climate Syrah, a combination that set Penner-Ash apart from the pure-Pinot Willamette Valley producers through the late 1990s and early 2000s. Viognier and Riesling round out the whites, and vineyard-designate Pinot bottlings draw fruit from estate blocks and partner sites across Ribbon Ridge and Yamhill-Carlton. Jackson Family Wines acquired Penner-Ash in 2016 and kept the estate vineyard and winemaking team in place, continuing the Ribbon Ridge-first identity the Penner-Ashes built through the first two decades. See the broader Oregon wine tour page for sibling estates and full-day routing options.
Lynn Penner-Ash winemaking lineage
Lynn Penner-Ash spent a decade as the head winemaker at Rex Hill in the late 1980s and 1990s, where she helped build the modern Oregon Pinot Noir program on the northern Chehalem Mountains slope. She founded Penner-Ash with Ron Penner-Ash in 1998 and established the estate on Ribbon Ridge with an emphasis on single-vineyard Pinot and cool-climate Syrah. That Rex Hill grounding shaped the house style, with whole-cluster Pinot Noir fermentations and a Syrah program modeled on Northern Rhone rather than warmer-climate California bottlings.
Gravity-flow estate winery
The Penner-Ash estate winery opened in 2004 as an architect-designed gravity-flow facility set into the Ribbon Ridge slope at 1,200 feet of elevation. Fruit enters at the top of the building and moves downhill through sorting, destemming, fermentation, and barrel aging by gravity rather than pumping before finishing in the lower cellar for bottling. The approach handles Pinot Noir gently and preserves fruit integrity through the extended maceration window the estate program runs each vintage. The tasting-room terrace sits above the cellar with views across the valley floor toward the Coast Range.
Ribbon Ridge AVA terroir
The Ribbon Ridge AVA covers 3,350 acres on a small ridge-top bench inside the larger Chehalem Mountains appellation. Willakenzie marine-sedimentary soil drains cleanly through the wet winters and holds moisture through the dry late-summer ripening window. The elevation near 1,200 feet pushes the tasting-room views above the valley fog line on winter mornings and moderates the summer afternoon temperatures compared with the Dundee Hills floor. The combination yields the bright-acid, red-fruited Pinot Noir profile the Ribbon Ridge producers share across the AVA.
02Service Standard
Vetted Chauffeurs
And Oregon PUC Licensing.
Penner-Ash wine tours run on four operator standards that separate Marquee from rideshare and out-of-state operators. Every chauffeur is a vetted chauffeur on payroll rather than a 1099 gig contractor, and every vehicle passes a 35-point inspection before the first booking of the day. Oregon Public Utility Commission licensing has held on file with the state since 2018. The Volvo S90 and Cadillac Escalade ESV carry $1 million in commercial liability coverage on every Ribbon Ridge ride, and the Mercedes-Benz Sprinter sits under the same policy.
On-payroll vetted drivers, not 1099 contractors
Every Marquee chauffeur is on payroll as a vetted driver rather than a 1099 gig contractor. Payroll runs through the company with workers' comp covering on-duty work, and the $1 million commercial liability policy extends to every Ribbon Ridge tour. The employment relationship means the driver answers to Marquee leadership for conduct and tasting-room etiquette at Penner-Ash rather than operating under a looser gig arrangement with surge pricing at shift change. Wine-tour chauffeurs rotate through the Willamette Valley circuit often enough to know the Ribbon Ridge Road turn-off from the NE Highway 240 intersection without GPS.
35-point inspection before every dispatch
Before dispatch to the first Ribbon Ridge booking of the day, every Marquee vehicle passes a 35-point inspection. The checklist covers tire pressure, brake response, fluid levels, cabin cleanliness, seatbelt function, climate controls, and interior detail. Wine-club case racks in the Sprinter trunk secure with tie-downs for the return drive down NE Ribbon Ridge Road. Monthly detail keeps the interior free of cork dust and tasting-room residue for the next booking. Tire chains ride in the trunk from November through March for the ridge-top approach during winter storms.
Sedan through Sprinter fleet tiers
The Volvo S90 runs at $110 per hour with a two-hour minimum for solo and couples tastings at Penner-Ash. The Cadillac Escalade ESV carries up to 6 passengers at $135 per hour for family groups and small corporate tastings on the Ribbon Ridge bench. The Mercedes-Benz Sprinter handles up to 14 passengers at $165 per hour for full wine-country day tours that pair Penner-Ash with a second Ribbon Ridge producer and a Dundee Hills lunch. Flat rates are available on request for recurring multi-winery Willamette Valley itineraries.
Continuous Oregon PUC licensing
Marquee Chauffeur has held continuous Oregon Public Utility Commission licensing since 2018 as a for-hire passenger carrier, with ongoing renewal and clean compliance records. Corporate travel managers onboarding Marquee for Jackson Family Wines hospitality visits or winery-partner tours receive the PUC certificate, W-9, $1 million insurance documentation, and workers' comp policy within an hour of the first booking. Wine-industry hosts who coordinate trade visits to Penner-Ash receive matching documentation for their compliance files on request.
03Tour Day Experience
Vineyard Walk
And Pinot & Syrah Flight.
A Penner-Ash tour day runs on a four-part rhythm that repeats across every booking. The chauffeur stages the vehicle at the Portland or Lake Oswego pickup address 10 minutes before the departure window. Tasting-room arrival at Ribbon Ridge lines up with the reservation time the guest booked with Penner-Ash. A vineyard walk through the estate blocks precedes the seated flight on the terrace. The return drive carries the wine-club pickup and the Dundee lunch reservation on the way back to the city.
Tasting room arrival
The Volvo S90 turns off NE Highway 240 onto NE Ribbon Ridge Road and climbs the final mile to the Penner-Ash estate gate at 15771. The chauffeur drops the guest at the tasting-room entrance near the terrace and stages the vehicle in the visitor lot below the winery building. Check-in with the Penner-Ash host runs two or three minutes and sets the pace of the seated flight. The driver stays on site for the full visit rather than running an errand off the ridge so the pickup at the end is immediate.
Estate vineyard walk
A short vineyard walk through the estate blocks usually precedes the seated tasting. The roughly 30-acre estate planted around the winery sits on Willakenzie marine-sedimentary soil at 1,200 feet of elevation. Penner-Ash hosts walk guests past the older Pinot Noir blocks and point out the Syrah and Viognier rows before the flight begins. The elevation and ridge-top exposure put the valley floor and Coast Range into view from the vineyard edge on clear afternoons.
Pinot Noir and Syrah flight
The seated flight on the Penner-Ash terrace walks through a typical lineup of a Viognier or Riesling opener, a single-vineyard Pinot Noir from the estate or a partner site, a second Pinot Noir from a contrasting AVA, and the estate Syrah as the closer. The cool-climate Syrah bottling is the bottle that most surprises first-time Ribbon Ridge visitors who expected a pure-Pinot program. Tasting-room staff pour at a steady pace and handle questions about the gravity-flow cellar and the Jackson Family Wines stewardship since 2016.
Return drive and wine-club pickup
The chauffeur loads the wine-club pickup or case purchase into the trunk at the tasting-room door and stages the vehicle for the return. A typical afternoon pairs Penner-Ash with a lunch reservation in Dundee at Red Hills Market or a Carlton restaurant on the return down OR-99W. An optional second AVA stop in the Dundee Hills on Worden Hill Road adds a second producer to the day before the final leg back into Portland or Lake Oswego. The Volvo S90 handles the solo pairing while the Escalade ESV or Sprinter covers larger groups.
04Booking Your Tour
Reservation and Chauffeur Match
On 24/7 Dispatch.
Booking a Penner-Ash wine tour runs through a four-step process that holds across every reservation. Dispatch confirms the pickup address, the Penner-Ash tasting-room reservation time, the date, and the passenger count on the first call. The chauffeur match assigns a vetted driver to the Volvo S90 or Escalade ESV for smaller groups and to the Sprinter for full-day parties based on group size and service profile. FlightAware integration pulls live PDX flight data into the dispatch system for traveling guests who land the same morning. The 24/7 line at (503) 706-8662 stays open for same-day adjustments and Sprinter swaps when the group expands past six.
Email confirmation with chauffeur name
Call (503) 706-8662 or book online at any hour. Dispatch confirms the Portland or Lake Oswego pickup address, the Penner-Ash reservation time the guest already booked directly with the winery, the date, the passenger count, and the vehicle preference on the first exchange. The email confirmation lands within 10 minutes with the chauffeur name, the vehicle, the contact number for day-of coordination, and the estimated arrival time at the tasting-room gate. Changes up to 2 hours before the pickup window move without charge, and dispatch coordinates the Penner-Ash reservation timing if the guest wants to shift by 30 minutes.
Named chauffeur assignment
Dispatch assigns a named vetted chauffeur to the Penner-Ash booking based on group size and service profile. Couples tastings lock the Volvo S90 with a driver familiar with the Ribbon Ridge Road approach and the tasting-room drop-off loop. Family groups up to six get the Escalade ESV with luggage room for case purchases. Full-day multi-winery groups up to 14 route into the Sprinter with a driver who has run the Ribbon Ridge and Dundee Hills circuit often enough to sequence the stops without backtracking on OR-99W.
PDX flight tracking via FlightAware
PDX flight tracking via FlightAware feeds live arrival data into Marquee dispatch for tour guests flying in the same morning as the Penner-Ash reservation. A 25-minute early landing pulls the chauffeur to Door 5 before baggage claim opens, and the vehicle heads straight to Ribbon Ridge without a hotel stop. A weather-delayed flight holds the driver at the PDX Cell Phone Lot without meter running on the wait, and dispatch coordinates with Penner-Ash to shift the tasting-room reservation by the matching interval. The integration removes the guesswork from tour-day timing when the guest is coming off a cross-country leg.
Live 24-hour dispatcher
A live 24-hour dispatcher staffs the Marquee Chauffeur line at (503) 706-8662 for wine-tour bookings. Same-day requests route through based on fleet availability out of the Portland staging window. Sprinter swaps for groups that grow past the original Escalade booking run before the tasting-room reservation window. Late-evening wine-country dinners that extend past the original return time adjust on the hourly rate. Jackson Family Wines hospitality visits coordinated through the Penner-Ash hospitality desk reach a live dispatcher rather than a voicemail loop.
05Nearby Coverage
Service Areas Near Penner-Ash,
Same Fleet, Same Chauffeur Roster.
Marquee dispatch maps Penner-Ash into the broader Portland and Willamette Valley coverage grid. Pickups just outside the city line use the same vetted chauffeur roster, the same 35-point vehicle inspection standard, and the same two-hour minimum at (503) 706-8662.
Rex Hill Wine Tour→
Newberg Willamette Valley pioneer, A to Z family, historic tasting.
Newberg Wine Tour→
Chehalem Mountains AVA, Rex Hill and Penner-Ash Sprinter loop.
Dundee Wine Tour→
Dundee Hills AVA multi-vineyard Sprinter, Argyle to Sokol Blosser loop.
Argyle Winery Tour→
Dundee sparkling pioneer, Spirithouse historic tasting, Rollin Soles legacy.
Frequently Asked
Questions, Answered.
Reserve Your Chauffeur
Reserve a Portland
Chauffeur Now.
Book your Penner-Ash Wine Cellars tour now. Call Marquee Chauffeur at (503) 706-8662, available 24/7. Ribbon Ridge tasting-room visits, Willamette Valley multi-winery day tours, Jackson Family Wines hospitality runs, Dundee lunch pairings, and PDX airport arrivals into Ribbon Ridge all covered under Oregon PUC licensing with vetted chauffeurs out of Portland and Lake Oswego.