Ribbon Ridge AVA
Penner-Ash Wine Cellars Wine Tours.
Penner-Ash Wine Cellars sits at 15771 NE Ribbon Ridge Road in Newberg, perched near 1,200 feet of elevation in an architect-designed gravity-flow winery Lynn and Ron Penner-Ash opened in 1998 and rebuilt into the purpose-built estate facility in 2004. A chauffeured tour out of Portland or Lake Oswego runs the OR-99W corridor through Newberg and climbs onto the Ribbon Ridge bench for a seated tasting on the terrace, then routes the return through a Dundee lunch — no clock-watching, no map-reading on either end.
Last updated: April 21, 2026
Quick answer: Penner-Ash Wine Cellars tours cover the gravity-flow estate at 15771 NE Ribbon Ridge Road in Newberg — founded by Lynn Penner-Ash in 1998, under Jackson Family Wines since 2016. The Ribbon Ridge AVA sits 45 minutes from Portland and PDX. Volvo S90 runs $110/hr with a two-hour minimum, Escalade ESV $135/hr for up to six, and Sprinter $165/hr for multi-winery days. Book through dispatch at (503) 706-8662 or online.
01Penner-Ash & Ribbon Ridge AVA
Lynn Penner-Ash's Gravity-Flow Winery
On Ribbon Ridge.
Penner-Ash sits on a small ridge-top inside the Ribbon Ridge American Viticultural Area, a 3,350-acre AVA tucked against the western edge of the Chehalem Mountains near Newberg — and among the broader cluster of Newberg wineries the chauffeur day routes around. About 30 acres of planted vineyard run at 1,200 feet on Willakenzie marine-sedimentary soil that drains cleanly through Oregon's winter rains. Lynn Penner-Ash founded the winery in 1998 after a long stretch as head winemaker at Rex Hill across the ridge, and the gravity-flow winery building opened in 2004 as an architect-designed facility purpose-built for the estate program.
The wine program pairs Oregon Pinot Noir with cool-climate Syrah — a combination that set Penner-Ash apart from the pure-Pinot Willamette Valley producers in the late 1990s and early 2000s. Viognier and Riesling round out the whites, and vineyard-designate Pinot bottlings draw fruit from estate blocks and partner sites across Ribbon Ridge and the surrounding Yamhill-Carlton wineries the estate has sourced from for two decades. Jackson Family Wines acquired Penner-Ash in 2016 and kept the estate vineyard and winemaking team in place, carrying forward the Ribbon Ridge-first identity the Penner-Ashes built across the first two decades. See the broader Oregon wine tour page for sibling estates and full-day routing options, and the Carlton circuit for partner-site context.
Lynn Penner-Ash winemaking lineage
Lynn Penner-Ash spent a decade as head winemaker at Rex Hill across the late 1980s and 1990s, where she helped build the modern Oregon Pinot Noir program on the northern Chehalem Mountains slope. She founded Penner-Ash with Ron Penner-Ash in 1998 and built the estate on Ribbon Ridge around single-vineyard Pinot and cool-climate Syrah. That Rex Hill grounding still shapes the house style — whole-cluster Pinot Noir fermentations and a Syrah program modeled on Northern Rhone rather than warmer-climate California bottlings.
Gravity-flow estate winery
The estate winery opened in 2004 as an architect-designed gravity-flow facility set into the Ribbon Ridge slope at 1,200 feet of elevation. Fruit enters at the top of the building and moves downhill through sorting, destemming, fermentation, and barrel aging by gravity rather than pumping, finishing in the lower cellar for bottling. The approach handles Pinot Noir gently and preserves fruit integrity across the extended maceration window the estate program runs each vintage. Above the cellar, the tasting-room terrace looks out over the valley floor toward the Coast Range.
Ribbon Ridge AVA terroir
Ribbon Ridge covers 3,350 acres on a small ridge-top bench inside the larger Chehalem Mountains appellation. Willakenzie marine-sedimentary soil drains cleanly through wet winters and still holds moisture through the dry late-summer ripening window. At roughly 1,200 feet, the tasting-room view sits above the valley fog line on winter mornings, and summer afternoon temperatures stay cooler than the Dundee Hills floor. Together those factors yield the bright-acid, red-fruited Pinot Noir profile every Ribbon Ridge producer shares across the AVA.
Ribbon Ridge AVA: smallest Willamette appellation
The Ribbon Ridge AVA is the smallest American Viticultural Area in the Willamette Valley. The boundary covers 3,350 acres on a single horseshoe-shaped ridge against the western flank of the Chehalem Mountains. TTB approval landed in 2005, drawn around the consistent Willakenzie marine-sedimentary soil profile and the 200-to-700-foot elevation band that separates the bench from the surrounding lowland farmland. Only a small cohort of estates work the appellation — Penner-Ash is among them, and the Ribbon Ridge AVA on the label is what most buyers look for when sorting Pinot Noir at retail.
Ribbon Ridge wineries near Penner-Ash
A few neighbors decide how the rest of the day routes. Beaux Frères is right up NE Ribbon Ridge Road from the Penner-Ash gate, pouring biodynamic single-vineyard Pinot Noir on the program Robert Parker once helped seed. Patricia Green Cellars works a quieter setup out of an unassuming estate building with a vineyard-designate Pinot lineup that comes in around half the Penner-Ash price. Brick House Vineyards finishes the close-in cluster with a biodynamic estate Doug Tunnell planted in 1990. Three Ribbon Ridge wineries, one afternoon — the chauffeur stacks them without backtracking.
02Service Standard
Vetted Chauffeurs
And Oregon PUC Licensing.
Penner-Ash wine tours run on four operator standards that separate Marquee from rideshare and out-of-state operators. Every driver is a vetted chauffeur on payroll, not a 1099 gig contractor, and every vehicle clears a 35-point inspection before the first booking of the day. Oregon Public Utility Commission licensing has been on file with the state since 2018. The Volvo S90, Cadillac Escalade ESV, and Mercedes-Benz Sprinter all carry $1 million in commercial liability coverage on every Ribbon Ridge ride.
On-payroll vetted drivers, not 1099 contractors
Every Marquee chauffeur is on payroll as a vetted driver, not a 1099 gig contractor. Payroll runs through the company with workers' comp covering on-duty work, and the $1 million commercial liability policy extends to every Ribbon Ridge tour. Because of that employment relationship, the driver answers to Marquee leadership for conduct and tasting-room etiquette at Penner-Ash, instead of working under a looser gig arrangement with surge pricing at shift change. Wine-tour chauffeurs rotate through the Willamette Valley circuit often enough to find the Ribbon Ridge Road turn-off from NE Highway 240 without a GPS.
35-point inspection before every dispatch
Before dispatch to the first Ribbon Ridge booking of the day, every Marquee vehicle clears a 35-point inspection. The checklist covers tire pressure, brake response, fluid levels, cabin cleanliness, seatbelt function, climate controls, and interior detail. In the Sprinter trunk, wine-club case racks lock in with tie-downs for the return drive down NE Ribbon Ridge Road. A monthly deep-clean keeps the interior free of cork dust and tasting-room residue for the next booking, and tire chains ride in the trunk from November through March for the ridge-top approach during winter storms.
Sedan through Sprinter fleet tiers
For solo and couples tastings at Penner-Ash, the Volvo S90 runs $110 per hour with a two-hour minimum. Family groups and small corporate tastings on the Ribbon Ridge bench step up to the Cadillac Escalade ESV — up to 6 passengers at $135 per hour. Full wine-country day tours that pair Penner-Ash with a second Ribbon Ridge producer and a Dundee Hills lunch ride in the Mercedes-Benz Sprinter, which seats up to 14 at $165 per hour. Flat rates are available on request for recurring multi-winery Willamette Valley itineraries.
Continuous Oregon PUC licensing
Marquee Chauffeur has carried continuous Oregon Public Utility Commission licensing as a for-hire passenger carrier since 2018, with ongoing renewal and clean compliance records. Corporate travel managers onboarding Marquee for Jackson Family Wines hospitality visits or winery-partner tours receive the PUC certificate, W-9, $1 million insurance documentation, and workers' comp policy within an hour of the first booking. Wine-industry hosts who coordinate trade visits to Penner-Ash get matching documentation for their compliance files on request.
03Tour Day Experience
Vineyard Walk
And Pinot & Syrah Flight.
A Penner-Ash tour day moves through a four-part rhythm that repeats on every booking. The chauffeur stages at the Portland or Lake Oswego pickup address 10 minutes before the departure window. Tasting-room arrival at Ribbon Ridge lines up with the time the guest booked directly with Penner-Ash. A vineyard walk through the estate blocks precedes the seated flight on the terrace. On the return, the wine-club pickup and Dundee lunch reservation slot in on the way back to the city.
Tasting room arrival
After the Volvo S90 turns off NE Highway 240 onto NE Ribbon Ridge Road, it climbs the final mile to the Penner-Ash estate gate at 15771. The chauffeur drops the guest at the tasting-room entrance by the terrace and parks in the visitor lot below the winery building. Check-in with the Penner-Ash host runs two or three minutes and sets the pace of the seated flight. The driver stays on site for the full visit rather than running an errand off the ridge, so the end-of-tasting pickup is immediate.
Estate vineyard walk
A short vineyard walk through the estate blocks usually precedes the seated tasting. The roughly 30-acre estate planted around the winery sits on Willakenzie marine-sedimentary soil at 1,200 feet of elevation. Penner-Ash hosts walk guests past the older Pinot Noir blocks and point out the Syrah and Viognier rows before the flight begins. On clear afternoons, that ridge-top exposure puts the valley floor and the Coast Range into view from the vineyard edge.
Pinot Noir and Syrah flight
The seated flight on the Penner-Ash terrace usually walks through a Viognier or Riesling opener, a single-vineyard Pinot Noir from the estate or a partner site, a second Pinot from a contrasting AVA, and the estate Syrah as the closer. That cool-climate Syrah bottling is the wine that most surprises first-time Ribbon Ridge visitors who came in expecting a pure-Pinot program. Tasting-room staff pour at a steady pace and field questions about the gravity-flow cellar and the Jackson Family Wines stewardship since 2016.
Return drive and wine-club pickup
At the tasting-room door, the chauffeur loads the wine-club pickup or case purchase into the trunk and stages the vehicle for the return. A typical afternoon pairs Penner-Ash with a lunch reservation in Dundee at Red Hills Market or a Carlton restaurant on the way back down OR-99W. An optional second AVA stop in the Dundee Hills on Worden Hill Road adds another producer to the day before the final leg into Portland or Lake Oswego. The Volvo S90 handles the solo pairing; the Escalade ESV or Sprinter covers larger groups.
04Booking Your Tour
Reservation and Chauffeur Match
On 24/7 Dispatch.
Booking a Penner-Ash wine tour follows a four-step process that holds across every reservation. On the first call, dispatch confirms the pickup address, the Penner-Ash tasting-room reservation time, the date, and the passenger count. The chauffeur match assigns a vetted driver to the Volvo S90 or Escalade ESV for smaller groups, or the Sprinter for full-day parties, depending on group size and service profile. FlightAware integration pulls live PDX flight data into the dispatch system for guests who land the same morning. The 24/7 line at (503) 706-8662 stays open for same-day adjustments and Sprinter swaps when the group grows past six.
Email confirmation with chauffeur name
Call (503) 706-8662 or book online at any hour. On the first exchange, dispatch confirms the Portland or Lake Oswego pickup address, the Penner-Ash reservation time the guest already booked directly with the winery, the date, the passenger count, and the vehicle preference. The email confirmation lands within 10 minutes with the chauffeur's name, the vehicle, the contact number for day-of coordination, and the estimated arrival at the tasting-room gate. Changes up to 2 hours before the pickup window move without charge, and dispatch coordinates the Penner-Ash reservation timing if the guest wants to shift by 30 minutes.
Named chauffeur assignment
Dispatch assigns a named vetted chauffeur to the Penner-Ash booking based on group size and service profile. Couples tastings lock the Volvo S90 with a driver who already knows the Ribbon Ridge Road approach and the tasting-room drop-off loop. Family groups up to six step into the Escalade ESV with luggage room for case purchases. Full-day multi-winery groups up to 14 ride in the Sprinter with a driver who has run the Ribbon Ridge and Dundee Hills circuit enough times to sequence the stops without backtracking on OR-99W.
PDX flight tracking via FlightAware
PDX flight tracking via FlightAware feeds live arrival data into Marquee dispatch for tour guests flying in the same morning as the Penner-Ash reservation. A 25-minute early landing pulls the chauffeur to Door 5 before baggage claim opens, and the vehicle heads straight for Ribbon Ridge without a hotel stop. If weather delays the flight, the driver waits at the PDX Cell Phone Lot with no meter running, and dispatch shifts the tasting-room reservation with Penner-Ash by the matching interval. That integration takes the guesswork out of tour-day timing when guests are coming off a cross-country leg.
Live 24-hour dispatcher
A live 24-hour dispatcher staffs the Marquee Chauffeur line at (503) 706-8662 for wine-tour bookings. Same-day requests route through based on fleet availability out of the Portland staging window. Sprinter swaps for groups that outgrow the original Escalade booking happen before the tasting-room reservation window. Late-evening wine-country dinners that run past the planned return time adjust on the hourly rate. Jackson Family Wines hospitality visits coordinated through the Penner-Ash hospitality desk reach a live dispatcher, not a voicemail loop.
05Nearby Coverage
Service Areas Near Penner-Ash,
Same Fleet, Same Chauffeur Roster.
Marquee dispatch maps Penner-Ash into the broader Portland and Willamette Valley coverage grid. Pickups just outside the city line use the same vetted chauffeur roster, the same 35-point vehicle inspection standard, and the same two-hour minimum at (503) 706-8662.
Rex Hill Wine Tour→
Newberg Willamette Valley pioneer, A to Z family, historic tasting.
Newberg Wine Tour→
Chehalem Mountains AVA, Rex Hill and Penner-Ash Sprinter loop.
Dundee Wine Tour→
Dundee Hills AVA multi-vineyard Sprinter, Argyle to Sokol Blosser loop.
Argyle Winery Tour→
Dundee sparkling pioneer, Spirithouse historic tasting, Rollin Soles legacy.
Frequently Asked
Questions, Answered.
Reserve Your Chauffeur
Reserve a Portland
Chauffeur Now.
Book your Penner-Ash Wine Cellars tour. Call Marquee Chauffeur at (503) 706-8662, 24/7. Ribbon Ridge tasting-room visits, Willamette Valley multi-winery day tours, Jackson Family Wines hospitality runs, Dundee lunch pairings, and PDX airport arrivals into Ribbon Ridge — all covered under Oregon PUC licensing with vetted chauffeurs out of Portland and Lake Oswego.