Yamhill-Carlton AVA
Penner-Ash Wine Cellars Wine Tours.
Penner-Ash Wine Cellars sits at 15771 NE Ribbon Ridge Road in Newberg, on a hilltop between 350 and 500 feet in the Yamhill-Carlton AVA. Lynn and Ron Penner-Ash founded the label in 1998, and the architect-designed gravity-flow winery went up on the property between 2003 and 2005. A chauffeured tour out of Portland, Oregon or Lake Oswego runs the OR-99W corridor through Newberg and climbs to the hilltop winery for a seated tasting, then routes the return through a Dundee lunch — no clock-watching, no map-reading on either end.
- Licensed & Permitted
- $1M Insured
- 5.0 / 198 Reviews
- W-2 Chauffeurs
- 35-Point Inspection
Last updated: September 9, 2026
Quick answer: Penner-Ash Wine Cellars tours cover the gravity-flow estate at 15771 NE Ribbon Ridge Road in Newberg — founded by Lynn Penner-Ash in 1998, under Jackson Family Wines since 2016. Every vehicle books on the hourly rate with a three-hour minimum: the Volvo S90 at $110/hr, the Escalade ESV at $135/hr for up to six, and the Sprinter at $165/hr for multi-winery days. Book through dispatch at (503) 706-8662 or online.
01 Penner-Ash & Yamhill-Carlton AVA
Lynn Penner-Ash's Gravity-Flow Winery
On Ribbon Ridge Road.
Penner-Ash sits on a hilltop off NE Ribbon Ridge Road in the Yamhill-Carlton American Viticultural Area, a short drive from the 3,350-acre Ribbon Ridge appellation tucked against the western edge of the Chehalem Mountains near Newberg — and among the broader cluster of Newberg wineries the chauffeur day routes around. Fifteen planted acres run from 350 up to 500 feet of elevation on Willakenzie and Jory soils that drain cleanly through Oregon's winter rains. Lynn Penner-Ash founded the winery in 1998 after a long stretch as head winemaker at Rex Hill, and the gravity-flow cellar was purpose-built for the estate program it still serves.
Oregon Pinot Noir carries the wine program, and the house has also bottled an Oregon Syrah from Rogue Valley and Columbia Gorge fruit that is not on the current release list. Viognier, Riesling, Sauvignon Blanc and Chardonnay fill out the whites, and vineyard-designate Pinot bottlings draw fruit from the estate blocks and from vineyard partners around the valley. Jackson Family Wines acquired the winery in 2016 and kept the estate vineyard and winemaking team in place, carrying forward the identity the founders built across the first two decades. See the broader Oregon wine tour page for sibling estates and full-day routing options, and the Carlton circuit for partner-site context.
Lynn Penner-Ash winemaking lineage
Lynn Penner-Ash spent a decade as head winemaker at Rex Hill across the late 1980s and 1990s, where she helped build Oregon's modern Pinot Noir program. She founded the winery with Ron Penner-Ash in 1998 and planted the estate vineyard in 2003. Soil surveys chose the rootstock and Pinot Noir clone for each block of that planting. That Rex Hill grounding still shapes a whole-cluster Pinot Noir house style.
Gravity-flow estate winery
Ground broke on the architect-designed gravity-flow winery in 2003, and the first on-site vintage ran through it in 2005. Fruit enters at the top of the building and moves downhill through sorting, destemming, fermentation and barrel aging by gravity rather than pumping, finishing in the lower cellar for bottling. The approach handles Pinot Noir gently through a long maceration. Above the cellar, the hilltop tasting room looks out over the Dundee Hills, with Mt. Hood on the far horizon.
Ribbon Ridge AVA terroir
Ribbon Ridge covers 3,350 acres on a small ridge-top bench inside the larger Chehalem Mountains appellation. Willakenzie marine-sedimentary soil drains cleanly through wet winters and still holds moisture through the dry late-summer ripening window. The bench sits above the valley fog line on many winter mornings, and summer afternoon temperatures stay cooler than the Dundee Hills floor. Together those factors yield the bright-acid, red-fruited Pinot Noir profile every Ribbon Ridge producer shares across the AVA.
Ribbon Ridge AVA: smallest Willamette appellation
The Ribbon Ridge AVA is the smallest American Viticultural Area in the Willamette Valley. The boundary covers 3,350 acres on a single horseshoe-shaped ridge against the western flank of the Chehalem Mountains. TTB approval landed in 2005, drawn around the consistent Willakenzie marine-sedimentary soil profile and the 200-to-700-foot elevation band that separates the bench from the surrounding lowland farmland. Only a small cohort of estates work the appellation, so a Penner-Ash day usually adds one of its Ribbon Ridge neighbors.
Neighboring wineries on the ridge
A few neighbors decide how the rest of the day routes. Beaux Frères pours biodynamic single-vineyard Pinot Noir at 15155 NE North Valley Road, on the program Robert Parker once helped seed. Patricia Green Cellars works a quieter setup out of an unassuming estate building with a vineyard-designate Pinot lineup that comes in around half the price. Brick House Vineyards finishes the close-in cluster with a biodynamic estate Doug Tunnell planted in 1990. Three producers, one afternoon — the chauffeur stacks them without backtracking.
02 Service Standard
Vetted Chauffeurs
And City Permitting.
Wine tours to the estate run on four operator standards that separate Marquee from rideshare and out-of-state operators. Every Marquee chauffeur is W-2 employed, not a 1099 gig contractor, and every vehicle clears a 35-point inspection before the first booking of the day. Portland Bureau of Transportation permitting under Portland City Code 16.40 has been in force since 2018, with ODOT registration alongside it. The Volvo S90, Cadillac Escalade ESV, and Mercedes-Benz Sprinter all carry $1 million in commercial liability coverage on every wine-country ride.
On-payroll vetted chauffeurs, not 1099 contractors
Every Marquee chauffeur is on payroll as a vetted chauffeur, not a 1099 gig contractor. Payroll runs through the company with workers' comp covering on-duty work, and the $1 million commercial liability policy extends to every Ribbon Ridge tour. Because of that employment relationship, the chauffeur answers to Marquee leadership for conduct and tasting-room etiquette on site, instead of working under a looser gig arrangement with surge pricing at shift change. Wine-tour chauffeurs rotate through the Willamette Valley circuit often enough to find the Ribbon Ridge Road turn-off from NE Highway 240 without a GPS.
35-point inspection before every dispatch
Before dispatch to the first Ribbon Ridge booking of the day, every Marquee vehicle clears a 35-point inspection. The checklist covers tire pressure, brake response, fluid levels, cabin cleanliness, seatbelt function, climate controls, and interior detail. In the Sprinter trunk, wine-club case racks lock in with tie-downs for the return drive down NE Ribbon Ridge Road. A monthly deep-clean keeps the interior free of cork dust and tasting-room residue for the next booking, and tire chains ride in the trunk from November through March for the ridge-top approach during winter storms.
Sedan through Sprinter fleet tiers
Every vehicle on hourly wine-tour work carries the three-hour minimum. For solo and couples tastings, the Volvo S90 runs $110 per hour. Family groups and small corporate tastings step up to the Cadillac Escalade ESV — up to 6 passengers at $135 per hour. Full wine-country day tours that pair the estate with a second producer and a Dundee Hills lunch ride in the Mercedes-Benz Sprinter, seating up to 14 at $165 per hour. Flat rates are available on request for recurring multi-winery Willamette Valley itineraries.
Continuous city permitting
Marquee Chauffeur has carried continuous Portland Bureau of Transportation licensing as a for-hire passenger carrier since 2018, with ongoing renewal and clean compliance records. Corporate travel managers onboarding Marquee for Jackson Family Wines hospitality visits or winery-partner tours receive the city permit, W-9, $1 million insurance documentation, and workers' comp policy within an hour of the first booking. Wine-industry hosts who coordinate trade visits get matching documentation for their compliance files on request.
03 Tour Day Experience
Vineyard Walk
And Seated Tasting.
A Penner-Ash tour day moves through a four-part rhythm that repeats on every booking. The chauffeur stages at the Portland or Lake Oswego pickup address 10 minutes before the departure window. Tasting-room arrival lines up with the time the guest booked directly with the winery. A vineyard walk through the estate blocks precedes the seated flight. On the return, the wine-club pickup and Dundee lunch reservation slot in on the way back to the city.
Tasting room arrival
After the Volvo S90 turns off NE Highway 240 onto NE Ribbon Ridge Road, it climbs the final mile to the estate gate at 15771. The chauffeur drops the guest at the tasting-room entrance and parks in the visitor lot below the winery building. Check-in with the host runs two or three minutes and sets the pace of the seated flight. The chauffeur stays on site for the full visit rather than running an errand off the ridge, so the end-of-tasting pickup is immediate.
Estate vineyard walk
A short vineyard walk through the estate blocks usually precedes the seated tasting. The 15 planted acres around the winery went in during 2003 on the estate's mix of Willakenzie and Jory soils. Hosts walk guests past Pinot Noir blocks planted to clones 114, 115, 667, 777 and Pommard before the flight begins. On clear afternoons the Dundee Hills stand out across the valley from the vineyard edge.
The two seated tastings
The winery publishes two seated tastings: a 60-minute Penner-Ash Tasting Experience at $45 a guest, poured from the current portfolio, and a two-hour Legacy Tasting at the Pavilion at $90, built on library wines with seasonal bites. Guests book the one they want directly with the estate, and the chauffeur times the day around it. Tasting-room staff field questions about the gravity-flow cellar and the Jackson Family Wines stewardship since 2016.
Return drive and wine-club pickup
At the tasting-room door, the chauffeur loads the wine-club pickup or case purchase into the trunk and stages the vehicle for the return. A typical afternoon pairs the visit with a lunch reservation in Dundee at Red Hills Market or a Carlton restaurant on the way back down OR-99W. An optional second AVA stop in the Dundee Hills on Worden Hill Road adds another producer to the day before the final leg into Portland or Lake Oswego. The Volvo S90 handles the solo pairing; the Escalade ESV or Sprinter covers larger groups.
04 Booking Your Tour
Reservation and Chauffeur Match
On 24/7 Dispatch.
Booking a Penner-Ash wine tour follows a four-step process that holds across every reservation. On the first call, dispatch confirms the pickup address, the tasting-room reservation time, the date, and the passenger count. The chauffeur match assigns a vetted chauffeur to the Volvo S90 or Escalade ESV for smaller groups, or the Sprinter for full-day parties, depending on group size and service profile. FlightAware integration pulls live PDX flight data into the dispatch system for guests who land the same morning. The 24/7 line at (503) 706-8662 stays open for same-day adjustments and Sprinter swaps when the group grows past six.
Email confirmation with chauffeur name
Call (503) 706-8662 or book online at any hour. On the first exchange, dispatch confirms the Portland or Lake Oswego pickup address, the reservation time the guest already booked directly with the winery, the date, the passenger count, and the vehicle preference. The email confirmation lands within 10 minutes with the chauffeur's name, the vehicle, the contact number for day-of coordination, and the estimated arrival at the tasting-room gate. Changes are worked by dispatch against what the fleet has open, and a change of vehicle class is requoted at that class rate and a change logged a full day before the tour is free, with the winery reservation timing coordinated if the guest wants to shift by 30 minutes. Cancelling the Volvo S90 or the Escalade ESV costs nothing 24 hours or more before pickup and the quoted fare inside that day, and a Sprinter tour is refunded in full only beyond the 7-day mark.
Named chauffeur assignment
Dispatch assigns a named vetted chauffeur to the booking based on group size and service profile. Couples tastings lock the Volvo S90 with a chauffeur who already knows the Ribbon Ridge Road approach and the tasting-room drop-off loop. Family groups up to six step into the Escalade ESV with luggage room for case purchases. Full-day multi-winery groups up to 14 ride in the Sprinter with a chauffeur who has run the Ribbon Ridge and Dundee Hills circuit enough times to sequence the stops without backtracking on OR-99W.
PDX flight tracking via FlightAware
PDX flight tracking via FlightAware feeds live arrival data into Marquee dispatch for tour guests flying in the same morning as the tasting reservation. A 25-minute early landing pulls the chauffeur to the numbered pick-up location before baggage claim opens, and the vehicle heads straight for the ridge without a hotel stop. Weather that pushes the landing back leaves the chauffeur at the airport entrance with no meter running on the wait, and dispatch moves the tasting-room reservation by the same interval. That integration takes the guesswork out of tour-day timing when guests are coming off a cross-country leg.
Live 24-hour dispatcher
A live 24-hour dispatcher staffs the Marquee Chauffeur line at (503) 706-8662 for wine-tour bookings. Tour dates are set about two weeks out, so the desk can hold the right vehicle against the guest's tasting reservation. Sprinter swaps for groups that outgrow the original Escalade booking happen before the tasting-room reservation window. Late-evening wine-country dinners that run past the planned return time adjust on the hourly rate. Jackson Family Wines hospitality visits coordinated through the winery hospitality desk reach a live dispatcher, not a voicemail loop.
05 Nearby Coverage
Service Areas Near Penner-Ash,
Same Fleet, Same Chauffeur Roster.
Marquee dispatch maps Penner-Ash into the broader Portland and Willamette Valley coverage grid. Pickups just outside the city line use the same vetted chauffeur roster and the same 35-point vehicle inspection standard at (503) 706-8662.
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Frequently Asked
Questions, Answered.
How much does a Penner-Ash wine tour cost?
Penner-Ash and Ribbon Ridge wine tours book on the hourly rate — the Volvo S90 at $110/hr, the Cadillac Escalade ESV at $135/hr, or the Mercedes-Benz Sprinter at $165/hr for groups up to 14 — with the round trip from Portland absorbed into the booking. The tour is quoted before booking, with no surge pricing.
Where is Penner-Ash Wine Cellars located?
Penner-Ash Wine Cellars is at 15771 NE Ribbon Ridge Road, Newberg, Oregon 97132, inside the Yamhill-Carlton AVA rather than the neighboring Ribbon Ridge appellation. The estate vineyard sits at 350 to 500 feet on Willakenzie and Jory soils. A chauffeured tour runs the OR-99W corridor out of Portland or Lake Oswego, then turns north onto NE Highway 240 for the final approach.
How does the drive from Portland to the estate work?
The route runs OR-99W through Tigard and Sherwood into Newberg, then north on NE Highway 240 to NE Ribbon Ridge Road for the climb to the estate gate. Both legs sit inside the hourly booking rather than being billed separately. The chauffeur checks ODOT TripCheck before departure and sets the pickup window so tasting-room arrival lines up with the reservation the guest holds.
What wines does the estate specialize in?
The house is built on Oregon Pinot Noir, including single-vineyard bottlings from the estate and from partner sites across the Willamette Valley. Sauvignon Blanc, Viognier, Riesling and Chardonnay fill out the current release list. The estate vineyard itself is planted only to Pinot Noir, so the whites and the Syrah the house has bottled over the years come from fruit grown elsewhere.
Who founded Penner-Ash Wine Cellars?
Lynn Penner-Ash and Ron Penner-Ash founded the winery in 1998, after Lynn spent years as Rex Hill's winemaker helping shape the modern Oregon Pinot Noir program. The couple broke ground on the estate winery in 2003 and processed the first vintage on site in 2005. Jackson Family Wines acquired the estate in 2016 and kept the vineyard and winemaking team in place.
What vehicles are available for the wine tour?
Hourly wine-tour work carries a three-hour minimum on every vehicle. The Volvo S90 runs at $110 per hour for solo and couples tastings. The Cadillac Escalade ESV carries up to 6 passengers at $135 per hour for family groups and small corporate tastings. The Mercedes-Benz Sprinter handles up to 14 passengers at $165 per hour for full wine-country day tours that stop here before a Dundee Hills lunch reservation.
How far ahead should I book the tour?
Book the tour about two weeks ahead, and earlier for weekend dates between April and October, when the tasting-room calendar fills first. The winery recommends reservations and takes walk-ins only when a table is free, so chauffeur timing has to line up with the slot the guest holds directly with the estate. Shorter notice is worth a call to (503) 706-8662, but two weeks is the window that lands the vehicle and the tasting together.
Do you handle multi-winery Ribbon Ridge itineraries?
Yes. A typical Ribbon Ridge and Dundee Hills day pairs the estate with a second producer on the same ridge, lunch in Dundee or Carlton, a Worden Hill Road afternoon tasting, and the return to Portland or Lake Oswego. The chauffeur holds the vehicle on the tasting-room side at each visit and coordinates wine-club pickups at checkout so nobody feels rushed moving between Ribbon Ridge Road and the Worden Hill Road corridor.
Is the wine tour vehicle permitted and insured for wine-country work?
Marquee Chauffeur has carried Portland Bureau of Transportation licensing as a for-hire passenger carrier since 2018, with continuous renewal. Every vehicle holds $1 million in commercial liability coverage, and every chauffeur is a vetted chauffeur on payroll, not a 1099 contractor. Wine-club shipments and direct-to-consumer case pickups ride back to Portland or Lake Oswego in the trunk or the Sprinter cargo rack so the guest never has to carry anything between the winery door and the home driveway.
Can the tour connect with a same-day PDX arrival?
It works on a regular basis. Dispatch pairs the tasting reservation with the inbound PDX arrival using FlightAware tracking, so a late-morning landing meets a chauffeur at the numbered pick-up location, loads luggage into the Volvo S90 or Escalade ESV, and routes OR-217 to OR-99W into Newberg inside the tasting-room window. If weather delays the flight, the chauffeur stays at the airport entrance without a meter running, and dispatch shifts the reservation in parallel.
How does a Penner-Ash and Rex Hill pairing route for a half-day tour?
The half-day pairing runs Portland pickup out OR-99W through Tigard and Sherwood to Newberg, north on NE Highway 240, and up NE Ribbon Ridge Road to the estate at 15771 for the first seated flight. From there the chauffeur drops back down to OR-99W and routes to Rex Hill at 30835 N OR-99W for a second tasting on Lynn Penner-Ash's original Chehalem Mountains winemaking site. The return to Portland or Lake Oswego wraps inside a six-hour Escalade booking.
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Reserve a Portland
Chauffeur Now.
Book your Penner-Ash Wine Cellars tour. Call Marquee Chauffeur at (503) 706-8662, 24/7. Penner-Ash tasting-room visits, Willamette Valley multi-winery day tours, Jackson Family Wines hospitality runs, Dundee lunch pairings, and PDX airport arrivals into Newberg wine country — all covered under Portland private-for-hire permitting with vetted chauffeurs out of Portland and Lake Oswego.